if they only knew


April 24th was Fashion Revolution Day. It‘s held in memory of the 1,129 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed. The organizers of Fashion Revolution Day did a cool social experiment this year to test how many people would still buy cheap fashion if they knew more about it. A vending machine they set up in Berlin offers passers-by shirts for only 2 Euros. But there was an unexpected catch. To get the shirt they first had to watch a video about the exploited sweatshop laborers that make cheap clothing possible. When you watch the video, you can see that so many were surprised of the knowledge what is the price for their cheap clothes. I´d love to see this vending machine shopping malls and buzy street corners. It would be cool to have the consumer choose if they would rather buy the 2 euro t-shirt (choice would read worker gets something like 10 cents) or an ecological/ethical choice that costs 30 euros (made in a monitored factory, where worker gets paid a fair wage).

If you liked this campaign, share the link to this video. Also look up Fashion Revolution Day on Facebook.



fashion revolution day


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