MEM REVOLT 2017

Fashion can hardly become any more unique and ecological than this! Using recycled materials as the main raw material saves thousands and hundreds of kilos and liters of natural resources. The most ecological fashion collection in the world has been designed by Finnish Master Seamstress and recycle fashion designer Paula Malleus. MEM is made entirely from post consumer waste which in this case means old, second hand jeans.

One should focus on responsible methods and using more recycled materials in mass production without compromising style. The equation is not easy, but not impossible. MEM, which Paula Malleus has been developing for the last five years, is the outcome of creative work and consistent research. The cuts of the clothes are geometric, but the silhouettes in the outfits are modern and simplified.

Her fourth MEM collection titled ”REVOLT” or “RVT17” and it consists of compelling design clothes meant for everyday use. and they fit all body types. MEM is manufactured from post consumer waste (from used, worn jeans), collected locally from Finland. This collection utilizes all the used elastane jeans which are normally a big problem for textile collectors and recyclers around the world. Elastane makes jeans unusable for fibre recycling, so many pairs and all the valuable cotton used in producing them will be lost after the jean is no longer in good condition. This is why Paula´s collection is revolutionary as the manufacturing process is also waterless.

Notably also the MIPS-numbers for these products are outstanding. MIPS is a figure that is used to compare different products and their ecological impact. It is a measure of eco-efficiency which is used to show how much natural resources are needed to produce a service or product. MIPS is shortened from the words Material input per unit of service. For example, just one jacket from this collection saves 30 663 liters (8100 gallons) of water, which equals one person’s drinking waters for almost 60 years**!

“MEM – the brand by finnish designer Paula Malleus – has showed a strongly innovative and modern collection, made exclusively out of post consumer waste, which makes her the very first designer in the world to ever show a collection fully made of textile waste.” – VOGUE ITALY

Paula Malleus is the first Master Seamstress in Finland focused entirely in recycle fashion. She has over 10 years of experience in ecological fashion, customizing and twenty years of atelier work. Her expertise can be seen in the fit, functionality and design of the collection. MEM clothes can be worn by different body types and are suitable to a variety of occasions.

Paula is also the founder of a Helsinki based eco fashion atelier Remake EkoDesign. The main objective of her atelier work has been to introduce an entirely new, more ecological business model to clothing serial production.

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**) It is estimated that one person’s drinking water consumption is an average of 1.5 liters per day.

Fresh water savings per MEM-product (1 item in liters / gallons):

“BRAVE” top 10 221 liters / 2700 gallons
“DARE” body suit 13 628 liters / 3600 gallons
“NORM” shirt 17 035 liters / 4500 gallons
“CASE” shirt 20 442 liters / 5400 gallons
“LIBERATION” dress 20 442 liters / 5400 gallons
“DEVIANT” jacket 23 849 liters / 6300 gallons
“REVOLUTION” jacket 30 663 liters / 8100 gallons
“LIMIT” pants 13 628 liters / 3600 gallons
“LIBERTY” pants 23 849 liters / 6300 gallons
“DEVIANCE” pants 30 663 liters / 8100 gallons

MEM RVT17 (REVOLT2017) LOOKBOOK

Clothes & styling: Paula Malleus
LookBook edit/Graphics: Aino Nieminen Last Tuesday Oy
Photos: Kanerva Mantila Photography
Makeup: Meghna Mukherjee
Hair: Irmeli Malleus
Models: Sylvia Waltzer